Tech Data Logo Usage Summary

The following summary of Tech Data's Logo Guidelines provides an overview for consistent usage worldwide. For a complete description of logo standards and other branding issues, access the Visual Identity Manual (VIM). Tech Data's VIM, which includes easy-to-follow explanations and examples, provides specific instructions for the creation and use of marketing elements ranging from logos and print advertising to stationery and electronic communication.

Definitions

Corporate Colors

The approved colors for rendering of the Tech Data Logo.

Legal Name

The full and formal designation of Tech Data as a corporate entity, Tech Data Corporation.

Tech Data Logo

The combined use of the corporate symbol and wording.

Tech Data Symbol

A visual identifier, such as Tech Data’s "TD," which heightens the impact of the Tech Data wording.

Tech Data Wording

The letters that make up the Tech Data name.

Tech Data Logo

The Tech Data Logo is comprised of three unique elements: The Tech Data symbol, wording and blue box.

The Tech Data symbol is represented by "TD," which is Tech Data’s corporate monogram.

The Tech Data wording is proprietary and contains the letters that comprise the Tech Data name. The symbol and wording should appear together. Requests to use only the symbol must be approved by Tech Data’s Creative Services Manager.

The blue box (100% Pantone® Reflex Blue) encompasses the Tech Data symbol and the words "Tech Data."

The Tech Data Logo must be treated as a complete element and resized proportionally. To ensure readability, the logo should always appear on a white or light-colored background. Do not add words or visual elements to the logo, including company subsidiaries, vendors or product names.

Do not use the Tech Data Logo, symbol or wording as part of a sentence or word phrase, or associate it with a nonrelated symbol or graphic element.

When reproducing the Tech Data Logo, please use the authorized artwork provided. When referring to Tech Data in body text, always use "Tech Data" rather than "TD."

The Tech Data Logo must always:

• Appear in isolation, uncluttered by competing images
• Appear horizontally
• Be generated from high quality artwork
• Be positioned top right on stationary items; top left on printed envelopes; bottom right on any marketing communications
• Be freestanding on the background and never "framed" in a box

Clear Space

The clear space is defined as the area surrounding the logo. The minimum distance of this space consists of one-half the height of the logo bar. No written information or other company logos should appear within this space.

Corporate Colors

The use and consistency of Tech Data’s corporate colors are important parts of our identity.

For the Tech Data Logo, our authorized corporate color is Pantone^® Reflex Blue. The logo may also appear in black, depending on the application. The four-color process equivalent to Pantone^® Reflex Blue is 100% Cyan combined with 72% Magenta and 6% Black with 0% Yellow.

The logo should be reproduced on a white background. However, using the logo on a colored background is largely a matter of individual choice. If using a background color or photograph, the screen value should not be more than 20 percent.

Typography

Never reproduce the Tech Data wording by hand or substitute it with another typeface. Do not alter the letters, redraw them or respace the elements.

Appropriate Usage

To be visually effective, the Tech Data Logo, symbol, and wording must be used consistently. A consistent identity is critical in attracting new customers, building a loyal customer base and redefining Tech Data’s commitment to excellence.

Reproduction

When reproducing the Tech Data Logo in printed pieces, or electronically:

• Always use black when printing one-color and two-color pieces. Although black is the preferred color in two-color pieces, the logo should be printed in Pantone^® Reflex Blue if the second color is Pantone^® Reflex Blue.
• Always use the Pantone^® Reflex Blue equivalent when printing four-color process pieces. Never use black.
• Never use a screen tint or shade when reproducing the Tech Data Logo.

For promotional materials, black and Pantone^® Reflex Blue should be used, although there may be exceptions depending on the color of the promotional item.

All requests must be approved by Tech Data’s Creative Services Manager prior to printing.

Graphic File Downloads

GIF small
File Name:	tdlogo_c.gif
File Size:	2K
Dimensions:	138 x 34 pixels @72dpi
File Format:	GIF
Color Mode:	Indexed Color Mode using Web-safe palette
	Small logo best used on Web pages

GIF large
File Name:	tdlogo_lg.gif
File Size:	3K
Dimensions:	253 x 64 pixels @72dpi
File Format:	GIF
Color Mode:	Indexed Color Mode using Web-safe palette
	Larger logo best used on Web pages

TIFF pc	click here to download file
File Name:	tdlogo_c_pc.tif
File Size:	35K
Dimensions:	1.999" x .503" @300dpi
File Format:	PC TIF w/ LZW compression
Color Mode:	CMYK
	PC-format logo best used in multimedia applications or for-placement-only in printed materials

TIFF mac	click here to download file
File Name:	tdlogo_c_mac.tif
File Size:	35K
Dimensions:	1.999" x .503" @300dpi
File Format:	Mac TIFF w/ LZW compression
Color Mode:	CMYK
	Mac-format logo best used in multimedia applications or for-placement-only in printed materials

EPS	click here to download file
File Name:	tdlogo_c.eps
File Size:	81K
File Format:	Adobe Illustrator 4.0
Color Mode:	Pantone® Reflex Blue
	Best used in printed materials for high-quality reproduction

Logo Usage in a 3D Format or Multimedia Environment

Requirements for this format are reviewed on a case-by-case basis. Please contact the Creative Services Manager for more details.

The Tech Data Logo is a registered trademark of Tech Data Corp. Any unauthorized use is strictly prohibited. Tech Data reserves the right to modify its logo, symbol and wording at any time. Changes to the signature or guidelines may be made solely at the discretion of Tech Data.

Additional Information