Meet Alex Fox
Director, Creative Services
What’s your Tech Data story?
I’ve always been excited by communicating unique stories and
simplifying the narrative of brands and products. When it comes to B2B
marketing, you can’t be lazy. You really have to truly understand your
products, the market environment and customers’ pain points. That’s
fundamental to authenticity and efficacy. My experience in B2B
marketing and advertising led me to Tech Data. It’s exciting to work
for an organization that has the customer focus and data needed to
allow me to activate business and our customers’ future.
How would you describe your role at Tech Data Agency?
Deliver innovation, inspire my team, and offer a unique perspective
towards marketing challenges and creative communications.
How do you approach your creative projects?
With exceptional care and spirit. I’ve been an entrepreneur, and I
apply that spirit to my initiatives. Though technology is critical,
it’s important to start the creative process by brainstorming,
whiteboarding and sketching … Constructing and/or deconstructing
something to get to the core ideas and framework that will be
effective. I focus on the intended experience and business outcome,
and work backwards from there, gauging alignment throughout
development.
Where do you get your ideas?
From everywhere … oftentimes from my environments and experience in
video, print, interactive, events, lead generation, marketing
automation and social media.
What motivates you?
My end customers, clients, colleagues and staff.
How would you complete these sentences?
Where are you from?
I moved around a lot as a kid … St. Louis, Chicago, as well as
Clearwater, Davenport and Tallahassee, Fla., Atlanta, Ga., and 11
years in NYC—the longest I’ve ever lived in one location! I currently
reside in St. Petersburg, Fla. with wife Jessica and daughter Skylar.
Fact File
Awards and Recognition: Clios, ADDYs, Rx Awards, MM&M Awards and
Brandweek magazine
Interests: Kayaking, fishing, landscaping and brewing beer
Guilty of binge watching: Forensic Files and Dateline – I think I was
a forensic detective in a past life.
Unforgettable concert experience: When I lived in NYC, I’d check out
local jazz jams in Greenwich Village—no one particularly famous—but
exceptional concerts with less than 50 seats in the house.
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