In 2019, Tech Data solidified its prominence in cybersecurity by launching the first-ever, distributor-hosted Cyber Range: an interactive space where users can learn how to anticipate, mitigate and respond to cyber threats. Tech Data Agency was tasked with creating all environmental installations to house and bring the cyber range to life.
Direction of the Industry
DOI, one of Tech Data’s signature annual events, offers our top customers and vendors the opportunity to meet and network with Tech Data’s executives in a sophisticated setting. For DOI 2019, we developed a theme highlighting the event’s upscale location and exclusivity.
HPE Common Unity – Manufacturing
When Hewlett-Packard Enterprises (HPE) wanted to create a digital experience that would communicate the human, feel-good side of technology, they turned to Tech Data Agency. We developed an interactive online experience that brings HPE’s suite of services and solutions to life across the manufacturing business vertical – from the assembly floor to the refinery.
IBM sought to create an interactive, digital experience that would feel trustworthy, intelligent and familiar, while offering substantial business insights. We developed an online experience that showcased IBM’s suite of services and solutions across Analytics, Cloud, IoT and Security, all within the healthcare business vertical.
National Sales Meeting (NSM)
National Sales Meeting (NSM), Tech Data’s internal, annual four-day event, is dedicated to invigorating our sales team for the year ahead. Tech Data Agency’s assignment was to develop a thematic concept that would speak to the spirit of our sales teams with energy, authenticity and originality.
Attracting enterprise-level partners across the technology distribution channel is the goal of Partner Summit, Tech Data’s premier partner conference. In 2019, Tech Data Agency was charged with creating a concept that would both entice targeted channel partners and deliver on Tech Data’s promise to drive consistent growth and cultivate new business opportunities.
Tech Data is renowned across the IT channel for our breadth and depth of expertise. For Vendor Summit – an annual, one-day event that spotlights Tech Data Agency’s market and strategy channel capabilities –we needed a theme that reflects how we enable our vendor partners to reach their maximum marketing potential.
With the challenge of working remotely, Tech Data Agency was tasked with creating our first- ever, 100% virtual conference. The one-day, online event offered attendees the same experience as an in-person event, but with the ability and flexibility to engage from anywhere. We featured keynote speakers, kick-off videos, vendor break-out sessions and a vendor expo, while also providing mid-day lunch breal entertainment and prizes.