Tech Data
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Each of your customers’ workforces utilize many different personas, which all use technology differently. A field worker who is on the go needs a laptop, a desk worker can have a stationary desktop computer and a rugged worker needs something more durable. No matter the type of workforce your customers have and no matter how diverse, they can get all the technology they need from one place: Dell.

Corridor Warrior

Whether these employees are heading to meetings, working in a warehouse, or managing a facility, these busy workspace-based employees need to stay up and running all day long.

Typical roles include managers and high-level executives, program managers, IT staff, professors and specialists like warehouse managers and nurses.

Desk-Centric Worker

These workspace-based employees spend most of their time working at their desks. Typical roles include administrative staff, sales representatives, marketing staff, receptionists, business operations, human resources and other professionals.

On-the-Go Professional

Always on the move, these mobile professionals work more than half of the time away from the office, traveling and attending offsite meetings. Typical roles include executives, event managers, sales and insurance representatives and services professionals such as consultants and healthcare services workers.

Remote Worker

Remote Workers are full-time employees who work outside of the office, at coffee shops, in their homes or in other locations. Typical roles include data/claims processors, event workers, sales professionals and consultants. This is the fastest growing persona, as many organizations are implementing work-from-home opportunities.

Creative Professional

These professionals focus on generating content, and use a wide variety of specific software and accessories. The data they work on can be massive in size and require additional equipment that’s critical to promoting and implementing their ideas. Roles typically include graphics designers, artists, audio specialists, game programmers and journalists.

Engineer

Because they work in research and development or design next-generation products, engineers use software that can be highly processor-intensive. Environment simulation and analysis in virtual environments help them achieve objectives before creating expensive prototypes and experiences. Roles typically include designers, engineers, technicians and scientists.

Field Worker

Field workers need to be able to execute their mission in spite of the extreme environmental conditions they may encounter. These people work outdoors, in vehicles, and often, at oil and gas or construction sites. Roles typically include emergency services professionals, law enforcement officers, defense workers, researchers on scientific missions, and ship or harbor operators, airport operations workers, and manufacturing employees working in technology-averse environments.